Master's Programme in Applied Cultural Analysis
Programme code: HATKA
Swedish title: Masterprogram i tillämpad kulturanalys
Programme credits (ECTS): 120
Language of instruction: English
Programme syllabus (in Swedish)
Description
Master's programme in Applied Cultural Analysis (MACA) is a hands-on programme that will teach you how to conduct cultural analysis, solving concrete problems in corporations, public institutions and NGO’s. You will be trained in ethnographic field work, in organizing projects and communicating results. A unique advantage of the programme is the close cooperation between a Danish and Swedish university, where MACA is the first to take full advantage of the emerging transnational Öresund region.
The program is developed in close dialogue with potential employers. With a MACA degree you may work in areas like health care systems, public planning, tourism, marketing or media. You will deal with questions like:
- How are culture and economy intertwined in the analysis of new markets and consumer preferences?
- How can cultural analysis contribute to processes of innovation?
- How do processes of globalization and local lifestyles intersect in regional contexts?
- How do the predicaments of cultural diversity challenge established concepts of ethnicity and class, gender and age?
Information about next admission
The programme starts next time: autumn 2025 (opens for applications in the middle of October)
Type of studies: full time, day
Language of instruction: English
Study period: 2025-2027
Entry requirements: A Bachelor's degree in humanities or social studies or the equivalent. English 6/English Course B.
Information about Statement of purpose and English writing sample
The statement of purpose should focus upon why you want to study Applied Cultural Analysis at Lund University. Present yourself and motivate your choice of programme. How is MACA relevant to your future plans and where do you see yourself in 5 or 10 years? Describe how the programme relates to your previous studies, work experiences and/or your interests. The statement should be 1–2 pages long and written in Times New Roman, 12 pt, with 1.5 line spacing.
The English writing sample should be max 3 pages and be uploaded together with the other application documents.
