Course 60 credits • FBMA04

Study period: autumn semester 2023
Semester: 2
Type of studies: full time, day
Study period: 2023-01-16 – 2024-01-14
Language of instruction: Swedish

Introductory meeting: Monday, 28 August at 10.15 – 12.00 in LUX:B240

Course coordinator: Sara Kärrholm, Sara Tanderup Linkis
Teachers: Anja Hoppe, Sara Kärrholm, Karin Salomonsson, Ann Sköld, Sara Tanderup Linkis, Jonas Thorup Thomsen, Molly Uhlmann Lindberg

• Syllabus
• Syllabus (in Swedish)

• List of literature - Marketing and Market Analysis

• List of literature - Marketing Plan

• List of literature - Publishing Economy

• List of literature - Cultural Theory

• Schedule
• Exam schedule
• Canvas Delkurs 10: Uppsats
• Canvas Delkurs 6, 7 & 8: Marknadsblocket
• Canvas Delkurs 9: Kulturteori
• Canvas FBMA04 - Förlags- och bokmarknadskunskap: Grund- och fortsättningskurs
• Library Guide Förlags- och bokmarknadskunskap

Information on included parts

1. Introduction to Publishing Studies , 3 credits
2. Editorial Work , 10 credits
3. Publishing Law , 3 credits
4. Production and Design , 7 credits
5. Digital Publishing and Distribution , 7 credits
6. Marketing and Market Analysis , 10 credits
7. Marketing Plan , 3 credits
8. Publishing Economy , 2 credits
9. Cultural Theory , 7.5 credits
10. Paper , 7.5 credits