I am Head of the Divisions of ALM & Digital Cultures and Publishing Studies, Docent in Digital Cultures and Associate Senior Lecturer in digital cultures and ethnology. I research digital and analogue everyday and popular culture phenomena, observed empirically in everyday life, media and archives. Currently, I study "House Dreams", how are they produced and consumed? Who lives where, how, why? I study realtors' open houses, "property-TV", Hemnet, ads, renovation, cultural heritage and sustainability. Home-making, creativity, travel, health, mobility, love, digitalization and its dark sides, all get my keen attention. I am passionate about pedagogical development. Gender perspectives imbue all my research; my background is English and Feminist Cultural Studies. Now, by proximity and practice, my home is with Ethnology, Digital cultures, ALM and Information Studies. An experienced editor, I manage Game Studies 2008. Since 2023, I am on the faculty's Teacher Appointment Board.