Kurs
Kurs 7,5 högskolepoäng • IMSB24
The course consists in a continuation and deepening of IMSB20 (The rhetoric of advertising in modern media I). In relation to the needs of different media, the intermedial design of advertising is defined and analysed by deepening the theoretical frames. Beside the ethical and media specific context when analysing current advertising new media relations like architecture and advertising are explored. Focus lies on a more complex understanding of the development in commercials as a vital product of modern culture.
This course is also included in IMSA22, Intermedia Studies: Level 2
Kurstillfälle:
höstterminen 2024
Studiesätt:
trekvartsfart,
kvällstid
Kursperiod:
2024-10-30 – 2024-12-13
Kursspråk:
engelska
Behörighet:
Grundläggande samt kurs motsvarande IMSB20 Intermediala studier: Reklamens retorik i moderna media I, 7,5 hp.
Anmälningskod:
LU-E1005
Anmälningskod:
LU-31744
Introduktionsmöte: Tisdagen den 29 oktober kl. 17.15 – 20.00 i LUX:C337
Kursansvarig:
Heidrun Führer,
Nafiseh Mousavi
Lärare:
Nafiseh Mousavi
