Course 60 credits • FBMA05

Study period: autumn semester 2024
Semester: 2
Type of studies: full time, day
Study period: 2024-01-15 – 2025-01-19
Language of instruction: Swedish
Eligibility: To be admitted to the course, students must have completed at least 60 credits in a subject of their choice.

Introductory meeting: Monday, 2 September at 10.15 – 12.00 in LUX:B339

Course coordinator: Sara Kärrholm
Teachers: Sara Kärrholm, Signe Leth Gammelgaard, Ann Sköld

• Syllabus
• Syllabus (in Swedish)

• List of literature - Marketing and Market Analysis

• List of literature - Marketing Plan

• List of literature - Publishing Economy

• List of literature - Cultural Theory

• Schedule
• Exam schedule
• Canvas Delkurs 10: Uppsats
• Canvas Delkurs 6, 7 & 8: Marknadsblocket
• Canvas Delkurs 9: Kulturteori
• Library Guide Förlags- och bokmarknadskunskap

Information on included parts

1. Introduction to Publishing Studies , 3 credits
2. Editorial work , 10 credits
3. Publishing Law , 3 credits
4. Production and Design , 7 credits
5. Digital Publishing and Distribution , 7 credits
6. Marketing and Market Analysis , 10 credits
7. Marketing Plan , 3 credits
8. Publishing Economy , 2 credits
9. Cultural Theory , 7.5 credits
10. Paper , 7.5 credits